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Deciding to add a baby to your family is full of unknowns. How long will it take to get pregnant?…
How will age and other factors play into your chances of conceiving? If you need some help, what are your options? Many of these questions have different answers for every person and every pregnancy. With Mayo Clinic Guide to Fertility and Conception, you can take on the adventure of trying for a baby with clear, empathetic guidance. Based on their extensive expertise in helping people build their families, Mayo Clinic physicians break down what contributes to healthy eggs and sperm, steps you can take to get ready for pregnancy, how babies are made, and tips for ovulation tracking, timing sex, and improving your chances. This comprehensive guide also demystifies miscarriage and ectopic pregnancies, as well as many common fertility problems. In addition, the authors offer the latest on reproductive assistance, third-party reproduction, fertility preservation, and the many options now available to help all families, including LGBTQ, transgender, and single parents-to-be, achieve the dream of having a baby. With sensitivity and an inclusive approach, this user-friendly book provides answers and explanations on nearly every aspect of achieving a successful pregnancy. It's an essential guide for anyone who wants to have a babySaved: A war reporter's mission to make it home
Par Benjamin Hall. 2023
"An affecting, singular story...a bracing tale of life on the edge of death." —Kirkus Reviews When veteran war reporter Benjamin…
Hall woke up in Kyiv on the morning of March 14, 2022, he had no idea that, within hours, Russian bombs would nearly end his life. As a journalist for Fox News, Hall had worked in dangerous war zones like Syria and Afghanistan, but with three young daughters at home, life on the edge was supposed to be a thing of the past. Yet when Russia viciously attacked Ukraine in February 2022, Hall quickly volunteered to go. A few weeks later, while on assignment, Hall and his crew were blown up in a Russian strike. With Hall himself gravely injured and stuck in Kyiv, it was unclear if he would make it out alive. This is the story of how he survived—a story that continues to this day. For the first time, Hall shares his experience in full—from his ground-level view of the war to his dramatic rescue to his arduous, and ongoing, recovery. Going inside the events that have permanently transformed him, Hall recalls his time at the front lines of our world's conflicts, exploring how his struggle to step away from war reporting led him back one perilous last time. Featuring nail-biting accounts from the many people across multiple countries who banded together to get him to safety, Hall offers a stunning look at complex teamwork and heartfelt perseverance that turned his life into a mission. Through it all, Hall's spirit has remained undaunted, buoyed by that remarkable corps of people from around the world whose collective determination ensured his survival. Evocative, harrowing, and deeply moving, Saved is a powerful memoir of family and friends, of life and healing, and of how to respond when you are tested in ways you never thought possibleStudies on Chinese Discourse Grammar (China Perspectives)
Par Fang Mei. 2024
This book extends the traditional research perspective of single sentences and contexts to the textual structure of real discourse materials.…
Taking discourse functional grammar as its theoretical orientation, the book combines relevant theories with Chinese practice to work on a number of topics, including discourse phenomena and syntactic integration, the information status and discourse function of special syntactic structures, the emergence of discourse functions of metadiscourse components, and stylistic differences and their syntactic manifestations. Syntactic-semantic laws and discourse functions are examined in relation to each other, which better reveals their inner connection; a focus on the shaping of grammatical structures by interactional factors brings to light the functional motivations behind grammatical rules. In contrast to traditional Chinese grammar research, which takes individual simple or complex sentences as the object of study, this book mainly analyses grammatical phenomena that span sentences. By broadening the scope of research, it enables further exploration of issues that are difficult to address satisfactorily at the sentence level, thus enriching the study of Chinese grammar. The book will be of great interest to students and scholars of interactional linguistics, Chinese linguistics and functional grammar.Beyond Productivity: Embodied, Situated, and (Un)Balanced Faculty Writing Processes
Par Kim Hensley Owens, Derek Van Ittersum. 2023
In Beyond Productivity, a wide range of contributors share honest narratives of the sometimes-impossible conditions that scholars face when completing…
writing projects. The essays provide backstage views of the authors' varying approaches to moving forward when the desire to produce wanes, when deciding a project is not working, when working within and around and redefining academic productivity expectations, and when writing with ever-changing bodies that do not always function as expected. This collection positions scholarly writers' ways of writing as a form of flexible, evolving knowledge. By exhibiting what is lost and gained through successive rounds of transformation and adaptation over time, the contributors offer a sustainable understanding and practice of process—one that looks beyond productivity as the primary measure of success. Each presents a fluid understanding of the writing process, illustrating its deeply personal nature and revealing how fragmented and disjointed methods and experiences can highlight what is precious about writing. Beyond Productivity determines anew the use and value of scholarly writing and the processes that produce it, both within and beyond the context of the losses, constraints, and adaptations associated with the COVID-19 pandemic.Congress, the Press, and Political Accountability
Par R. Douglas Arnold. 2004
Congress, the Press, and Political Accountability is the first large-scale examination of how local media outlets cover members of the…
United States Congress. Douglas Arnold asks: do local newspapers provide the information citizens need in order to hold representatives accountable for their actions in office? In contrast with previous studies, which largely focused on the campaign period, he tests various hypotheses about the causes and consequences of media coverage by exploring coverage during an entire congressional session. Using three samples of local newspapers from across the country, Arnold analyzes all coverage over a two-year period--every news story, editorial, opinion column, letter, and list. First he investigates how twenty-five newspapers covered twenty-five local representatives; and next, how competing newspapers in six cities covered their corresponding legislators. Examination of an even larger sample, sixty-seven newspapers and 187 representatives, shows why some newspapers cover legislators more thoroughly than do other papers. Arnold then links the coverage data with a large public opinion survey to show that the volume of coverage affects citizens' awareness of representatives and challengers. The results show enormous variation in coverage. Some newspapers cover legislators frequently, thoroughly, and accessibly. Others--some of them famous for their national coverage--largely ignore local representatives. The analysis also confirms that only those incumbents or challengers in the most competitive races, and those who command huge sums of money, receive extensive coverage.A color-illustrated introduction to the basic principles of visual language that every content creator and consumer needs to knowThe right…
images capture attention, pique curiosity, and inspire viewers to stick around long enough to read any accompanying text. Nearly everyone today needs to use or understand images in communications of all kinds, from the most formal professional publication to the most casual social media post, and knowing the basics of visual language is essential for content creators and consumers alike. However, most people aren’t taught visual grammar unless they go into art- or design-related fields. The Elements of Visual Grammar explains image use in any media in practical terms for writers, scholars, and other professionals. Award-winning art director and design professor Angela Riechers offers a flexible set of principles and best practices for selecting images that work—and using them in the most persuasive way. The result is an indispensable guide for anyone who wants to learn how to work more successfully with images and words.Features more than 200 color illustrations—drawn from a wide range of styles, media, and eras—that demonstrate the principles of visual grammar and how images can support and enhance written contentDefines and illustrates the basic elements of images, describes how images function within text regardless of media, and explains how to choose images and integrate them with textIntroduces the practical, cultural, conceptual, and scientific factors that influence image useAnalyzes images by function and describes ways to employ symbolism, synecdoche, allegory, metaphor, analogy, and iconographyThe Knowledge: Your guide to female health – from menstruation to the menopause
Par Dr Nighat Arif. 2023
THE ESSENTIAL WOMEN'S HEALTH BIBLECelebrated GP Dr Nighat Arif brings women's health to the forefront in this extensive guidebook designed…
to help everyone better understand each of the three key stages of a woman's life: the puberty years, the fertility years and the peri/menopausal years. Every step of the way, Dr Nighat will help you get to know the female body by explaining what is normal, what to expect, how to care for yourself and when to seek help. This book tackles many important topics: from the help available for people with conditions like endometriosis and polycystic ovary syndrome to the symptoms of heart disease to look out for in women.The Knowledge is for everyone - and this book encompasses all experiences, including the perspectives of women of colour, people of all abilities and cultures, and the transgender community to ensure that all groups affected by female health concerns are a part of vital conversations. This is a life-saving book for all genders, ages and communities. From the young preteen hoping to understand their first period, to the couple experiencing fertility issues, to the single father raising teenage daughters, to the person unknowingly experiencing early signs of gynaecological cancer: this book is an indispensable asset for us all.The Knowledge: Your guide to female health – from menstruation to the menopause
Par Dr Nighat Arif. 2023
THE ESSENTIAL WOMEN'S HEALTH BIBLECelebrated GP Dr Nighat Arif brings women's health to the forefront in this extensive guidebook designed…
to help everyone better understand each of the three key stages of a woman's life: the puberty years, the fertility years and the peri/menopausal years. Every step of the way, Dr Nighat will help you get to know the female body by explaining what is normal, what to expect, how to care for yourself and when to seek help. This book tackles many important topics: from the help available for people with conditions like endometriosis and polycystic ovary syndrome to the symptoms of heart disease to look out for in women.The Knowledge is for everyone - and this book encompasses all experiences, including the perspectives of women of colour, people of all abilities and cultures, and the transgender community to ensure that all groups affected by female health concerns are a part of vital conversations. This is a life-saving book for all genders, ages and communities. From the young preteen hoping to understand their first period, to the couple experiencing fertility issues, to the single father raising teenage daughters, to the person unknowingly experiencing early signs of gynaecological cancer: this book is an indispensable asset for us all.Twin to Twin: From High-Risk Pregnancy to Happy Family
Par Crystal Duffy. 2019
A twenty-nine-year-old mother’s harrowing and inspiring adventure through a high-risk twin pregnancy.One minute Crystal was sitting at a candlelight dinner…
in Paris with her husband. The next she was back home in Houston, sitting in her OB-GYN’s office concerned that she was having a second miscarriage. But she was actually pregnant with twins! Since Crystal and her husband Ed already had a two-year-old daughter, Abigail, she couldn’t imagine why mothering twins would be all that different. That is until she learns her twins have a life-threatening condition called Twin-to-Twin Transfusion Syndrome, meaning Baby B is transfusing blood (disproportionately) to Baby A.Crystal is declared too high risk, so her OB sends her to the 5th floor of the Houston Medical Center for the duration of her pregnancy. Sitting alone in her hospital bed, Crystal wonders how she’ll pass the next few weeks, away from her husband and daughter. Soon she embarks on an emotional rollercoaster—from late night emergency ultrasounds to hospital baby blessings, sprinkled with comic relief from nurses and hospital staff.Twin to Twin is a raw and inspirational story filled with tenderness, vulnerability, and humor. It chronicles the wildest, most terrifying and challenging year of Crystal’s life, which is also the most beautiful and eye-opening. Her hope is that it will bring strength to other women dealing with their own personal trials and tragedies, so they can also triumph.Praise for Twin to Twin“An “orphan” disease, expectant mothers with Twin to Twin (and their support systems) should adopt . . . Twin to Twin. An intimate account, told with flagging and unflagging optimism, Duffy’s story ensures that others need not ride alone through this rollercoaster experience.” —Suzy Becker, author of One Good Egg“Duffy’s wit and self-deprecating humor helped her survive the realities and (sometimes devastating) physical and emotional truths of her high-stakes twin pregnancy. Twin to Twin is engaging, compelling, and yes, entertaining read.” —Susan Krawitz, author of Viva RoseViolence in the Work of Composition: Recognizing, Intervening, Ameliorating
Par Scott Gage, Kristie S. Fleckenstein. 2022
Focusing on overt and covert violence and bringing attention to the many ways violence inflects and infects the teaching, administration,…
and scholarship of composition, Violence in the Work of Composition examines both forms of violence and the reciprocal relationships uniting them across the discipline. Addressing a range of spaces, the collection features chapters on classroom practices, writing centers, and writing program administration, examining the complicated ways writing instruction is interwoven with violence, as well as the equally complicated ways writing teachers may recognize and resist the presence and influence of violence in their work. This book provides a focused, nuanced, and systematic discussion of violence and its presence and influence across pedagogical and administrative sites. Violence in the Work of Composition offers a close look at the nature of violence as it emerges in the work of composition; provides strategies for identifying violence, especially covert violence, addressing its impact and preventing its eruption across many sites; and invites readers to reflect on both the presence of violence and the hope for its cessation. Contributors consider, first, how compositionists can recognize the ways their work inadvertently enacts and/or perpetuates violence and, second, how they can intervene and mitigate that violence. Rich with the voices of myriad stakeholders, Violence in the Work of Composition initiates an essential conversation about violence and literacy education at a time when violence in its many forms continues to shape our culture, communities, and educational systems. Contributors: Kerry Banazek, Katherine Bridgman, Eric Camarillo, Elizabeth Chilbert Powers, Joshua Daniel, Lisa Dooley, Allison Hargreaves, Jamila Kareem, Lynn C. Lewis, Trevor Meyer, Cathryn Molloy, Kellie Sharp-Hoskins, Ellen Skirvin, Krista Speicher Sarraf, Thomas Sura, James ZimmermanTaking Journalism Seriously: News and the Academy
Par Barbie Zelizer. 2004
"Barbie Zelizer provides enormous service to students and scholars with this comprehensive and highly persuasive critique of the literature in…
and about journalism as both process and practice, as a profession and an industry. Zelizer takes a step back to look at what we know about news, and she does not pull her punches in pointing out what we do not know." -Linda Steiner, Rutgers University "Zelizer′s encyclopedic review of scholarly studies of journalism fills an important need for researchers, and comparing that scholarship across disciplines, generations and countries makes it even more valuable. . . Her analyses will be invaluable for media research and should also spur interest in journalism among the social science and other disciplines she studied. . .The book is an impressive achievement." -Herbert J. Gans, Columbia University and author of Democracy and the News "Taking Journalism Seriously is a refulgent analysis of the condition of journalism studies. Zelizer has produced a critical and lasting contribution to our understanding of the position of news, journalism and journalism practice within the disciplines of political science, sociology, psychology, philosophy, language and cultural studies. This excellent book is an engaging and sophisticated treatise on both the historical and contemporary theoretical perspectives of journalism scholarship." -Howard Tumber, City University, London How have scholars tended to conceptualize news, newsmaking, journalism, journalists, and the news media? Which explanatory frames have they used to explore journalistic practice? From which fields of inquiry have they borrowed in shaping their assumptions about how journalism works? In Taking Journalism Seriously: News and the Academy, author Barbie Zelizer discusses questions about the viability of the field of journalism scholarship and examines journalism as a discipline, a profession, a practice, and a cultural phenomenon. Taking Journalism Seriously argues that scholars have remained too entrenched within their own disciplinary areas resulting in isolated bodies of scholarship. This is the first book to critically survey journalism scholarship in one volume and organize it by disparate fields. The book reviews existing journalism research in such diverse fields as sociology, history, language studies, political science, and cultural analysis and dissects the most prevalent and understated research in each discipline. The author provides a critical mapping of the field of journalism studies and encourages academics to look at journalism from various disciplinary perspectives. Taking Journalism Seriously advocates a realignment of the ways in which journalism has traditionally been conceptualized and urges scholars to think anew about what journalism is as well as reflect on why they see it as they do. Taking Journalism Seriously is designed for undergraduate and graduate students in advanced courses on Journalism and Journalism Studies. It will also be of interest to scholars, academics, and researchers in the fields of Journalism, Communication, Media Studies, Sociology, and Cultural Studies.Excellence in Online Journalism: Exploring Current Practices in an Evolving Environment
Par David A. Craig. 2011
Like the technologies that support it, the craft of online journalism is evolving quickly. This timely book helps students develop…
standards of excellence, through interviews with more than 30 writers, editors and producers, and dozens of examples of strong work. The author provides a framework of concepts to show how the field is evolving and challenged by competition, staffing limitations, and other pressures. Discussion is organized around four key elements: speed and accuracy with depth in breaking news; comprehensiveness in multimedia content; open-endedness in story development, including public contributions; and conversation with users. Chapter-length treatments of these topics bring home the realities of online work to students, who also come to appreciate how excellence and ethics online go hand in hand.Small Pleasures: Longlisted for the Women's Prize for Fiction
Par Clare Chambers. 2020
LONGLISTED FOR THE WOMEN'S PRIZE FOR FICTION 2021'A WORD-OF-MOUTH HIT' Evening Standard 'A very fine book... It's witty and sharp…
and reads like something by Barbara Pym or Anita Brookner, without ever feeling like a pastiche'David Nicholls'Perfect'India Knight 'Beautiful' Jessie Burton'Wonderful'Richard Osman 'Miraculous'Tracy Chevalier 'A wonderful novel. I loved it'Nina Stibbe 'Effortless to read, but every sentence lingers in the mind' Lissa Evans 'This is one of the most beautiful books I have ever read. I honestly don't want you to be without it'Lucy Mangan'Gorgeous... If you're looking for something escapist and bittersweet, I could not recommend more' Pandora Sykes'Remarkable... Small Pleasures is no small pleasure'The Times'An irresistible novel - wry, perceptive and quietly devastating'Mail on Sunday'Chambers' eye for undemonstrative details achieves a Larkin-esque lucidity' Guardian'An almost flawlessly written tale of genuine, grown-up romantic anguish' The Sunday Times 1957, the suburbs of South East London. Jean Swinney is a journalist on a local paper, trapped in a life of duty and disappointment from which there is no likelihood of escape. When a young woman, Gretchen Tilbury, contacts the paper to claim that her daughter is the result of a virgin birth, it is down to Jean to discover whether she is a miracle or a fraud. As the investigation turns her quiet life inside out, Jean is suddenly given an unexpected chance at friendship, love and - possibly - happiness. But there will, inevitably, be a price to pay.Book of the Year for: The Times, Daily Telegraph, Evening Standard, Daily Express, Metro, Spectator, Red Magazine and Good HousekeepingGlobal Journalism in Comparative Perspective: Case Studies (Routledge Research in Journalism)
Par Dhiman Chattopadhyay. 2024
This book explores how journalism is practiced around the world and how there are multiple factors at the structural and…
contextual level shaping journalism practice. Drawing on case studies of how conflicts, pandemics, political developments, or human rights violations are covered in an online-first era, the volume analyzes how journalism is conducted as a process in different parts of the world and how such knowledge can benefit today's globally connected journalist. A global team of scholars and practicing journalists combine theoretical knowledge and empirically rich scholarship with real-life experiences and case studies to offer a storehouse of knowledge on key aspects of international journalism. Divided into four sections – journalistic autonomy, safety, and freedom; mis(information), crises, and trust; technology, news flow, and audiences; and diversity, marginalization, and journalism education – the volume examines both trends and patterns, as well as cultural and geographical uniqueness that distinguish journalism in different parts of the world. This volume will be of interest to students and scholars of journalism, media studies, and mass communication, as well as practicing journalists who want to report globally and anyone interested in gaining a foundational understanding of or researching journalism practices around the world.Corporate Communication: Concepts and Practice
Par Jaishri Jethwaney. 2024
Corporate Communication: Concepts and Practice—a comprehensive and engaging textbook—helps in understanding the underlying concepts and real-life strategies of communication in…
modern-day corporate set-ups. One of the youngest management disciplines, corporate communication is used by companies to position themselves to the outside world in a highly competitive business environment and to build a “sense of being,” on the one hand, and creating a feeling of pride in being associated with the company for various stakeholders, especially the employees and investors. Some of the functions of corporate communication include identifying and segmenting stakeholders, articulating brand positioning, selecting appropriate channels of internal and external communication, and managing crises, conflicts, and reputations, among others. This revised edition offers a fresh perspective into all basic and critical aspects of corporate communication and incorporates the latest changes in governmental policies and industry trends to aid students adapt to the contemporary business environment and become industry-ready. This book will be of great interest to students and researchers working in the areas of corporate communication, organizational communication, journalism, mass communication, communication studies, public relations, and human resource management.The Rhetorical Mediator reveals how and why scholars and user experience (UX) researchers can include Indigenous technical communicators and oral interpretation…
practices in their interdisciplinary conversations. Nora Rivera analyzes the challenges that Indigenous interpreters and translators face in Peru, Mexico, and the United States as a means of understanding their agency and examines the various ways in which technical and professional communication, translation and interpreting studies, and UX research can better support the practices of Indigenous interpreters and translators. In places where Indigenous language translation and interpretation are greatly needed, Indigenous language mediators often lack adequate systems to professionalize their field while withstanding Western practices that do not align with their worldviews. Through a “design thinking” methodology based on her work organizing and participating in an Indigenous-focused interpreter and translator conference, Rivera examines testimonios and semi-structured interviews conducted with Indigenous interpreters and translators to emphasize dialogue and desahogo (emotional release) as Indigenous communication practices. The Rhetorical Mediator advocates for Indigenous language practices that have been sidelined by Western scholarship and systems, helping to create more equitable processes to directly benefit Indigenous individuals and other underrepresented groups. This book benefits specialists, including UX researchers, technical and professional communicators, interpreters and translators, and Indigenous professionals, as well as academics teaching graduate and undergraduate methods, Indigenous rhetoric and translation, and UX courses.Multimodal Composing and Writing Transfer
Par Kara Poe Alexander, Matthew Davis, Lilian W. Mina. 2024
Multimodal Composing and Writing Transfer explores transfer across various contexts of multimodal composing, extending the early conversations connecting multimodality to writing.…
Contributors address how writing transfer theories intersect with multimodal composing and present methods for facilitating transfer across modes and media, offering insight into how writers can learn to compose when they encounter familiar modes in new contexts. Over the past two decades the concepts of multimodal composing and writing transfer have grown and reshaped the nature of writing studies, but rarely have the ways in which these areas overlap been studied. This collection shows how this shift in writing studies has been mutually informative, covering a wider range of contexts for multimodality and writing transfer than just in first-year composition courses. It places composition teaching practices and multimodal research in conversation with learning transfer theory to provide an in-depth examination of how they influence one another. Multimodal Composing and Writing Transfer develops these intersections to connect multimodal composition and writing practices across a wide array of fields and contexts. Scholars across disciplines, postsecondary writing teachers, writing program administrators, writing center directors, and graduate students will find this collection indispensable.Environmental Preservation and the Grey Cliffs Conflict: Negotiating Common Narratives, Values, and Ethos
Par Kristin D. Pickering. 2024
Based on a qualitative, ethnographic, observational case study approach, Environmental Preservation and the Grey Cliffs Conflictpresents an analysis of the conflict…
negotiation between the U.S. Army Corps of Engineers and a local community that struggled to address a deteriorating Corps-managed recreational lake area in Tennessee known as “Grey Cliffs.” Viewing the dispute from the perspective of a new member of the community and a specialist in technical communication and professional writing, Kristin Pickering provides a unique perspective on this communication process. Though environmental degradation and unauthorized use threatened the Grey Cliffs recreational lake area to the point that the Corps considered closure, community members valued it highly and wanted to keep it open. The community near this damaged and crime-ridden area needed help rejuvenating its landscape and image, but the Corps and community were sharply divided on how to maintain this beloved geographic space because of the stakeholders’ different cultural backgrounds and values, as well as the narratives used to discuss them. By co-constructing and aligning narratives, values, and ethos over time—a difficult and lengthy process—the Corps and community succeeded, and Grey Cliffs remains open to all. Focusing on field notes, participant interviews, and analysis of various texts created throughout the conflict, Pickering applies rhetorical analysis and a grounded theory approach to regulation, identity, sustainability, and community values to analyze this communication process. Illustrating the positive change that can occur when governmental organizations and rural communities work together to construct shared values and engage in a rhetoric of relationship that preserves the environment, Environmental Preservation and the Grey Cliffs Conflict provides key recommendations for resolving environmental conflicts within local communities, especially for those working in technical and professional communication, organizational communication, environmental science, and public policy.Discovering Public Relations: An Introduction to Creative and Strategic Practices
Par Karen Freberg. 2025
Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them…
for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone can’t create success, Freberg shows students how to choose and implement evidence-based practices to guide their strategic campaigns. The Second Edition transforms students into successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.Discovering Public Relations: An Introduction to Creative and Strategic Practices
Par Karen Freberg. 2025
Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them…
for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone can’t create success, Freberg shows students how to choose and implement evidence-based practices to guide their strategic campaigns. The Second Edition transforms students into successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.