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Economics and Property: The Estates Gazette Guide
Par Danny Myers. 2019
a clear and easy-to-read introduction to any property economics module in a degree leading to a profession in real estate,…
surveying, construction and other related built environment fields Full colour figures and packed with features such as: glossary, chapter objectives and summaries, glossary, case studies, tutorial readingsSustainable Economy and Emerging Markets
Par Stefania Paladini, Suresh George. 2020
Sustainable Economy and Emerging Markets provides a snapshot of the different dimensions of sustainability and analyses how they interact and…
configure themselves, case by case, in selected emerging economies. The parameters of economic growth in developing economies are explored in the context of systems, climate change, and environmental challenges.With contributions from a range of business academics, economists, and practitioners, this book conveys a picture of the complex nature of the new global business environment, especially the geopolitical dynamics of emerging countries, and breaks down the challenges across geographic fault lines, offering insights into current business practice. By adopting an in-depth case study approach, this edited book offers and discusses examples from several emerging markets and elucidates how these organisations have modelled business based on sustainable development in its various forms. This book will prove valuable reading for students and scholars of international business, international trade, sustainability, and development.Over the course of the Almoravid (1040–1147) and Almohad (1121–1269) dynasties, medieval Marrakesh evolved from an informal military encampment into…
a thriving metropolis that attempted to translate a local and distinctly rural past into a broad, imperial architectural vernacular. In Marrakesh and the Mountains, Abbey Stockstill convincingly demonstrates that the city’s surrounding landscape provided the principal mode of negotiation between these identities.The contours of medieval Marrakesh were shaped in the twelfth-century transition between the two empires of Berber origin. These dynasties constructed their imperial authority through markedly different approaches to urban space, reflecting their respective concerns in communicating complex identities that fluctuated between paradigmatically Islamic and distinctly local. Using interdisciplinary methodologies to reconstruct this urban environment, Stockstill broadens the analysis of Marrakesh’s medieval architecture to explore the interrelated interactions among the city’s monuments and its highly resonant landscape. Marrakesh and the Mountains integrates Marrakesh into the context of urbanism in the wider Islamic world and grants the Almoravid and Almohad dynasties agency over the creation and instantiation of their imperial capital.Lushly illustrated and erudite, Marrakesh and the Mountains is a vital history of this storied Moroccan city. This is a must-have book for scholars specializing in the Almoravid and Almohad eras and a vital volume for students of medieval urbanism, Islamic architecture, and Mediterranean and African studies.Laws of UX: Using Psychology To Design Better Products And Services
Par Jon Yablonski. 2024
An understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is perhaps the single most valuable…
nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design instead of working within the "blueprint" of how humans perceive and process the world around them.This practical guide explains how you can apply key principles of psychology to build products and experiences that are more human-centered and intuitive. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build interfaces that adapt to how users perceive and process digital interfaces.You'll learn:How aesthetically pleasing design creates positive responsesThe principles of psychology most useful for designersHow these psychology principles relate to UX heuristicsPredictive models including Fitts's law, Jakob's law, and Hick's lawEthical implications of using psychology in designA practical framework for applying principles of psychology in your design processThis updated edition includes an even deeper connection to the underlying psychological concepts that govern the principles explored in the book, along with accompanying UX methods and techniques. Examples have been updated to ensure the deconstructed apps and experiences remain familiar and relevant.Strategic Writing: Multimedia Writing for Public Relations, Advertising and More
Par Charles Marsh, David W. Guth, Bonnie Poovey Short. 2021
This practical, multidisciplinary text teaches high-quality public relations and media writing with clear, concise instructions for more than 40 types…
of documents. Strategic Writing takes a reader-friendly "recipe" approach to writing in public relations, advertising, sales and marketing, and other business communication contexts, illustrated with examples of each type of document. With concise chapters on topics such as ethical and legal aspects of strategic writing, including diversity and inclusion, this thoroughly updated fifth edition also includes additional document samples and coverage of writing for various social media platforms. Packed with pedagogical resources, Strategic Writing offers instructors a complete, ready-to-use course. It is an essential and adaptable textbook for undergraduate courses in public relations, advertising and strategic communication writing, particularly those that take a multidisciplinary and multimedia approach. Strategic Writing is ideally suited for online courses. In addition to syllabi for both online and traditional courses, the instructor’s manual includes Tips for Teaching Strategic Writing Online. Those tips include easy guidelines for converting the book’s PowerPoint slides to videos with voiceovers for online lectures. The book’s recipe-with-examples approach enhances student self-instruction, particularly when combined with the companion website’s sample assignments and grading rubrics for every document.Worlds Together, Worlds Apart: A Companion Reader, Volume 2
Par Felix Pomeranz. 2016
A distinctive, primary source reader with the same global emphasis as the full and concise editions of its companion survey…
text. The Second Edition of this global, comparative reader―newly edited by the co-authors of Worlds Together, Worlds Apart, Concise Edition―features added textual and visual sources directly tied to developments discussed in the Worlds Together narrative, a new casebook on “Humans and the Environment in the Second Millennium BCE,” a deeply discounted package price, and a rich range of global perspectives that set this reader apart.Unleash Different: Achieving Success Through Disability
Par Rich Donovan. 2018
There are 1.3 billion people around the world who identify as having a disability. When you include friends and family,…
the disability market touches 53% of all consumers. It is the world's largest emerging market. Unleash Different illustrates how companies like Google, PepsiCo, and Nordstrom are attracting people with disabilities as customers and as employees. Replacing 'nice to do' with 'return on investment' allows market forces to take over and the world's leading brands to do what they do best: serve a market segment - in this case, the disability market.The Influence of Culture on Human Resource Management Processes and Practices (Applied Psychology Series)
Par Dianna L. Stone, Eugene F. Stone-Romero. 2008
This book, with contributions from expert academics, is designed to motivate both the further development of models concerned with the…
influence of cultural diversity on several human resource management processes and practices and the design and conduct of empirical research on the same topic.Navigating Environmental Attitudes
Par Thomas A. Heberlein. 2012
Solving environmental problems requires a scientific understanding of public attitudes. Like rocks in a swollen river, attitudes often lie beneath…
the surface-hard to see, and even harder to move or change. In Navigating Environmental Attitudes, Thomas Heberlein helps us read the water and negotiate its hidden obstacles, explaining what attitudes are, and how they change and influence behavior. Rather than necessarily trying to change public attitudes, we need to design solutions and policies with them in mind. He illustrates these points by tracing the attitudes of the well-known environmentalist Aldo Leopold, while tying social psychology to real-world behaviors throughout the book. Bringing together theory and practice, Navigating Environmental Attitudes provides a realistic understanding of why and how attitudes matter when it comes to environmental problems; and how, by balancing natural with social science, we can step back from false assumptions and unproductive, frustrating programs to work toward fostering successful, effective environmental action.Venture Meets Mission: Aligning People, Purpose, and Profit to Innovate and Transform Society
Par Arun Gupta, Gerard George, Thomas Fewer. 2024
The world is facing dramatic geopolitical, environmental, and technological shifts. Venture Meets Mission argues that if Business, Government, and Society…
come together, rebuild trust, and collaborate, we have a generational opportunity to address societal challenges—climate change, cybersecurity, disease outbreaks, food insecurity, and education. The book explains, with hope and passion, how our existing entrepreneurial ecosystem, with the ideals of democracy, can be the foundation for a new mission-driven capitalism. The good news is the components of this problem-solving ecosystem already exist. The authors explain what is required to join people, purpose, and profit together for world-changing impact—starting with rebuilding trust among Business, Government, and Society. The authors draw on their leadership experience with Silicon Valley innovation, venture capital, and work at the highest levels of the federal government. The book tells engaging stories of successful entrepreneurs, with diverse perspectives and intersectional experiences, who combine mission and venture to solve critical societal problems. This book seeks to inspire a generation of students, young professionals, and entrepreneurial executives to pursue mission-driven ventures that can make the world a better place. Venture Meets Mission also explains why and how forward-thinking government officials and policymakers can harness private sector entrepreneurship and innovation to solve society's problems.Organizational Change Management: Inclusion, Collaboration and Digital Change in Practice
Par Danielle A Tucker, Stefano Cirella, Paul R Kelly. 2024
This book offers a holistic introduction to Organizational Change Management through a distinct and timely perspective of organizational change agency.…
It takes a highly practical and unique approach, with cutting-edge chapters on digital transformation, creativity, power and inclusivity and diversity. Key features include: Case Studies based on real companies, which can be used to study chapter topics across a variety of international contexts, industries, and organizational forms. Experiential and Discussion Activities which provide an opportunity to gain invaluable insight needed in the workplace.Organizational Change Management: Inclusion, Collaboration and Digital Change in Practice
Par Danielle A Tucker, Stefano Cirella, Paul R Kelly. 2024
This book offers a holistic introduction to Organizational Change Management through a distinct and timely perspective of organizational change agency.…
It takes a highly practical and unique approach, with cutting-edge chapters on digital transformation, creativity, power and inclusivity and diversity. Key features include: Case Studies based on real companies, which can be used to study chapter topics across a variety of international contexts, industries, and organizational forms. Experiential and Discussion Activities which provide an opportunity to gain invaluable insight needed in the workplace.Smart Brevity: The Power of Saying More with Less
Par Jim VandeHei, Mike Allen, Roy Schwartz. 2022
Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios…
journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity—think Strunk and White&’s Elements of Style for the digital age. In SMART BREVITY: The Power of Saying More with Less, Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz teach readers how to say more with less in virtually any format. They also share communications lessons learned from their decades of experience in media, business and communications.In this bestselling guide to social success, communication expert Debra Fine reveals the techniques and strategies anyone can use to…
make small talk in any situation. Help is on the way with The Fine Art of Small Talk, the classic guide that&’s now revised for the modern era. Small talk is more than just chitchat; it&’s a valuable tool to help you climb the corporate ladder, widen your business and social circles, and boost your self-confidence. With practical advice and simple conversation &“cheat sheets,&” this book offers easy-to-learn techniques that will allow you to feel comfortable in any type of social situation—from a video meeting to a first date to a cocktail party where you don&’t know a soul. Nationally recognized communication expert Debra Fine will show you how to: Learn to connect with others regardless of the occasion, event, or situation Come across as composed and self-assured when entertaining Avoid awkward silences and &“foot in mouth&” disease Convey warmth and enthusiasm so that other people feel good about being near you Make a positive, lasting impression from the minute you say hello. Once you master The Fine Art of Small Talk, you&’ll excel at making others feel included, valued, and comfortable. Let Debra Fine turn you into a small-talk expert—and watch the contacts, business deals, and social relationships multiply before your eyes!Sisters in Resistance: How a German Spy, a Banker's Wife, and Mussolini's Daughter Outwitted the Nazis
Par Tilar J. Mazzeo. 2022
In a tale as twisted as any spy thriller, discover how three women delivered critical evidence of Axis war crimes…
to Allied forces during World War II: &“A tantalizingly novelistic history lesson" (Kirkus). In 1944, news of secret diaries kept by Italy's Foreign Minister, Galeazzo Ciano, had permeated public consciousness. What wasn't reported, however, was how three women—a Fascist's daughter, a German spy, and an American banker&’s wife—risked their lives to ensure the diaries would reach the Allies, who would later use them as evidence against the Nazis at Nuremberg. In 1944, Benito Mussolini's daughter, Edda, gave Hitler and her father an ultimatum: release her husband, Galeazzo Ciano, from prison, or risk her leaking her husband's journals to the press. To avoid the peril of exposing Nazi lies, Hitler and Mussolini hunted for the diaries for months, determined to destroy them. Hilde Beetz, a German spy, was deployed to seduce Ciano to learn the diaries' location and take them from Edda. As the seducer became the seduced, Hilde converted as a double agent, joining forces with Edda to save Ciano from execution. When this failed, Edda fled to Switzerland with Hilde&’s daring assistance to keep Ciano's final wish: to see the diaries published for use by the Allies. When American spymaster Allen Dulles learned of Edda's escape, he sent in Frances De Chollet, an &“accidental&” spy, telling her to find Edda, gain her trust, and, crucially, hand the diaries over to the Americans. Together, they succeeded in preserving one of the most important documents of WWII. Drawing from in‑depth research and first-person interviews with people who witnessed these events, Mazzeo gives readers a riveting look into this little‑known moment in history and shows how, without Edda, Hilde, and Frances's involvement, certain convictions at Nuremberg would never have been possible.Includes a Reading Group Guide.Internet of Production: Fundamentals, Methods and Applications (Interdisciplinary Excellence Accelerator Series)
Par Christian Brecher, Günther Schuh, Wil van der Aalst, Matthias Jarke, Frank T. Piller, Melanie Padberg. 2024
This seminal compendium, available through open access, illuminates the forefront of digital collaboration in production. It introduces the visionary concept…
of the Internet of Production (IoP), an ambitious initiative by Germany's esteemed Cluster of Excellence at RWTH Aachen University. This handbook pioneers the integration of data, models, and knowledge across development, production, and user cycles, offering interdisciplinary insights into production technology's horizons with the overall objective to create a worldwide lab.The work is organized into seven key parts, each contributing to a comprehensive understanding of the IoP. Part I lays the foundation with interdisciplinary visions and concepts. Part II delves into IoP's infrastructure, encompassing digital shadows and actionable artificial intelligence. Part III examines materials within the digitalized production landscape. Part IV confronts the challenges and potentials of production processes under novel digitalization methods.Part V focuses on production management with data-driven decision support, while Part VI explores agile development processes. Finally, Part VII delves into the interplay between internal and external perspectives in the IoP, human-centered work design, and platform-based ecosystems.Supported by the German Research Foundation (DFG), this compendium redefines manufacturing through the transformative IoP lens. Embrace this scholarly endeavor to embrace technological advancement. This is an open access book.Die Studie von Michael Knapp befasst sich mit den sozialen Netzwerkbeziehungen von Freelancer*innen im Kontext von Coworking Spaces als flexibel…
nutzbare Büro- und Arbeitsräumlichkeiten. Dabei wird insbesondere auf die Bedeutung dieses Kontexts in Bezug auf die Beziehungs- und Netzwerkbildung eingegangen und gezeigt, wie die Nutzung eines Arbeitsplatzes in diesem zur organisationalen Einbettung im Freelancing beitragen kann. Dazu greift die Arbeit auf Methoden der egozentrierten Netzwerkanalyse in Kombination mit qualitativen Interviews zurück. Anhand von persönlichen Freelancer*innen-Netzwerken, biografischen und sozial-räumlichen Hintergründen werden verschiedene Beziehungsinhalte und -konstellationen deutlich gemacht, die sich aus der Arbeit im Coworking Space ergeben können. Die Studie trägt damit zum Verständnis von Coworking Spaces für unternehmerische Prozesse im Freelancing bei und verweist auf die Relevanz von sozial-räumlicher Kontextualisierung.This book chronicles the school envisioned by Eleanor Roosevelt in 1933 to serve Arthurdale, the New Deal government-created community in…
north-central West Virginia. Arthurdale was founded to house unemployed miners and their families and provide them with opportunities to receive healthcare and obtain gainful employment. Roosevelt had a particular interest in the education of children, feeling that education and social life were profoundly intertwined within a community. With that in mind, in 1934, she hired Elsie Ripley Clapp—an educator and leader in the Progressive Education movement—to design and implement the school, as well as oversee the social life of Arthurdale as a whole. In addition to covering the Arthurdale School's birth, life, and dissolution, Rosenberg discusses how the lessons of the school might serve the culture of education today, especially as an element of a comprehensive approach to community revitalization.First Things First: Hip-Hop Ladies Who Changed the Game
Par Nadirah Simmons. 2024
This enlightening book reframes the history of hip-hop—and this time, women are given credit for all their trailblazing achievements that…
have left an undeniable impact on music. FIRST THINGS FIRST, hip-hop is not just the music, and women have played a big role in shaping the way it looks today. FIRST THINGS FIRST takes readers on a journey through some notable firsts by women in hip-hop history and their importance. Factual firsts like Queen Latifah becoming the first rapper to get a star on the Hollywood Walk of Fame, Lauryn Hill making history as the first rapper to win the coveted Album of the Year Award at the GRAMMYs, April Walker being the first woman to dominate in the hip-hop fashion game, and Da Brat being the first solo woman rapper to have an album go platinum, and metaphorical firsts like Missy Elliott being the first woman rapper to go to the future. (Trust me, she really did.) There are chapters on music legends like Nicki Minaj, Lil&’ Kim and Mary J. Blige, tv and radio hosts like Big Lez and Angie Martinez, and so many more ladies I would name but I don&’t want to spoil the book! There are games, charts and some fire images, too. Altogether, FIRST THINGS FIRST is a celebration of the achievements of women in hip-hop who broke down barriers and broke the mold. So the next time someone doesn&’t have their facts straight on the ladies in hip-hop, you can hit them with &“first things first&”…Entrepreneurship der Zukunft: Voraussetzung, Implementierung und Anwendung von Künstlicher Intelligenz im Rahmen datenbasierter Geschäftsmodelle
Par Lars Heim, Sebastian Gerth. 2023
Dieses Buch behandelt die Rolle von Künstlicher Intelligenz (KI) im Kontext der fortlaufenden Digitalisierung und Automatisierung in Unternehmen, um Wertschöpfung zu…
optimieren, neue Geschäftsmodelle zu entwickeln oder bestehende zu transformieren. Untersucht werden Voraussetzungen, Implementierung und Anwendung von KI in datenbasierten Geschäftsmodellen und dabei sowohl Chancen als auch Risiken beleuchtet.Der erste Buchabschnitt konzentriert sich auf die erforderlichen Bedingungen für den erfolgreichen Einsatz von KI. Hierzu zählen die Erfassung und Verarbeitung von Daten, der Aufbau einer robusten IT-Infrastruktur und die Personalschulung. Im zweiten Abschnitt wird die Implementierung von KI diskutiert. Besonderer Fokus liegt dabei auf dem Aufbau und Training von KI-Systemen und deren Integration in bestehende Geschäftsprozesse. Verschiedene Ansätze der KI, wie Machine Learning und Deep Learning, werden erläutert und ihre Anwendungsmöglichkeiten aufgezeigt. Der dritte Abschnitt widmet sich der praktischen Anwendung von KI in verschiedenen Branchen und Geschäftsmodellen. So werden etwa Beispiele aus der Produktion, dem Handel und der Dienstleistungsbranche vorgestellt, um den Einsatz von KI zur Automatisierung von Prozessen, Optimierung von Entscheidungen und Verbesserung von Prognosen zu demonstrieren.Insgesamt bietet das Buch eine umfassende Perspektive auf das Thema KI und liefert in 17 Kapiteln wertvolle Anregungen für Unternehmen, um ihre Zukunftsfähigkeit mit KI zu sichern und von den Möglichkeiten zu profitieren. Die Beiträge von führenden Expert:innen aus unterschiedlichen Disziplinen, mit verschiedenen theoretischen Ansätzen, methodischen Zugängen und empirischen Befunden beleuchten und diskutieren das Thema sehr anschaulich.