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Virus-proof Your Small Business: 50 ways to survive the Covid-19 crisis
Par Douglas Kruger. 2020
The past two decades were among the most prosperous in history, with over a billion people lifted out of extreme…
poverty. Then 2020 hit, and, along with it, the coronavirus pandemic.The effect on economies will be extreme. What can small businesses do to survive the Covid-19 crisis? Business coach and author Douglas Kruger provides actionable answers, with a list of 50 practical ways your business can survive - and even thrive - during this time of uncertainty.Business survival entails a simple formula. You must achieve and maintain profits over costs. There are a remarkable number of creative things you can do to stay on the right side of this equation, provided you don't lose your head. Do these things well and you'll be able to keep your staff employed, continue to serve your customers, grow awareness of your brand, and even come out of this difficult period positioned for growth.Right now, owners of small businesses need every smart-cut they can find. Virus-proof Your Small Business provides no fewer than 50, including how to manage and safeguard your cash flow; get your head around the size of the challenge and begin thinking in productive ways; cut costs without cutting employment; use different channels to deliver the same offering; ensure that those who supply you, and those you serve, stay open too.An absolutely essential read for any small business owner in this challenging time.The Complete Idiot's Guide to Retirement Planning: Start Now to Have the Retirement Lifestyle You Want!
Par Jeffrey J. Wuorio. 2007
A necessary plan for a secure and comfortable retirement Everyone wants to retire with personal and financial peace of mind.…
But the question is always: will there be enough money to fund a comfortable lifestyle? That&’s where this book comes to the rescue, addressing every conceivable concern—from health care to Social Security—about setting up a sound plan for retirement. And it&’s never too late to start.• The Center for Retirement Research at Boston College reports that 43% of Americans fall short of their pre-retirement income• Robert Powell of MarketWatch agrees that &“Americans have little set aside for retirement&”• Written by a nationally recognized financial expert• Perfect for the nearly eight million baby boomers approaching retirementThe Business Book (DK Big Ideas)
Par Dk. 2014
Learn about concepts, management, and commerce in The Business Book.Part of the fascinating Big Ideas series, this book tackles tricky…
topics and themes in a simple and easy to follow format. Learn about Business in this overview guide to the subject, great for beginners looking to learn and experts wishing to refresh their knowledge alike! The Business Book brings a fresh and vibrant take on the topic through eye-catching graphics and diagrams to immerse yourself in. This captivating book will broaden your understanding of Business, with:- Up to 100 quotations from the great business thinkers and gurus- Packed with facts, charts, timelines and graphs to help explain core concepts- A visual approach to big subjects with striking illustrations and graphics throughout- Easy to follow text makes topics accessible for people at any level of understandingThe Business Book is the perfect introduction the to key theories that have shaped the world of business, management, and commerce, aimed at adults with an interest in the subject and students wanting to gain more of an overview. Here you&’ll discover every facet of business management, including alternative business models, with real life examples from the marketplace. If you&’ve ever wondered about the stages of business strategy, from start-up to delivering the goods, this is the perfect book for you.Your Business Questions, Simply ExplainedThis book introduces the would-be entrepreneur and general reader to the work of great commercial thinkers, leaders, and gurus. Learn about the hurdles facing every new business, such as finding a gap in the market, securing finance, employing people, and creating an eye-catching brand. If you thought it was difficult to learn about the world of commerce, The Business Book presents information in an easy to follow layout. Learn the ideas of seminal business thinkers, such as Malcolm Gladwell's "tipping point", Michael Porter's "five forces", and Meredith Belbin's theories on effective teamwork, with fantastic mind maps and step-by-step summaries. The Big Ideas SeriesWith millions of copies sold worldwide, The Business Book is part of the award-winning Big Ideas series from DK. The series uses striking graphics along with engaging writing, making big topics easy to understand.DK Essential Managers: Performance Reviews (DK Essential Managers)
Par Christina Osborne, Ken Langdon. 2001
Learn everything you need to know to evaluate and enhance staff performance. This helpful guide explains how to prepare and…
conduct an appraisal session and how to follow up with effective action plans. Practical techniques demonstrate how to motivate your staff, and power tips help you to handle real-life situations and develop the skills to build a committed team. The Essential Managers have sold more than 2 million copies worldwide! Experienced and novice managers alike can benefit from these compact guides. The topics are relevant to every work environment, from large corporations to small businesses. Concise treatments of dozens of business techniques, skills, methods, and problems are presented with hundreds of photos, charts, and diagrams. It is the most exciting and accessible approach to business and self-improvement available.The Complete Idiot's Guide to Facebook Marketing: Power Up Your Social Media Strategy on the World’s Largest Platform
Par Damon Brown, John Wayne Zimmerman. 2012
The Complete Idiot's Guide to Starting and Running a Retail Store
Par James E. Dion. 2008
Make the dream of opening a retail business a reality. The fastest-growing segment of small business is retail-everything from clothing…
to linens, books to boats, gourmet pans to furniture. With over 30 years&’ experience in retail, national expert and consultant James Dion offers practical, hands-on tips and advice on all aspects of retail business, from choosing the right business model and finding the ideal location to financing, purchasing, and marketing. In this Complete Idiot&’s Guide®, you get: • Information on permits, registrations, licenses, and other legal paperwork. • Advice on hiring, training, and motivating reliable employees. • Exceptional customer service techniques. • Creative tips on how to merchandise and market your store.The Complete Idiot's Guide to Success As A Mortgage Broker
Par Daniel S. Kahn, Marian Edelman Borden. 2006
Break into the brokerage business. Here is a step-by-step handbook for joining this elite group. Written by an accomplished mortgage…
broker with more than 15 years in the business and 2,000 deals to his credit, this book covers everything from whether or not real estate financing is the right career move, to how to master the skills necessary to be successful. • Overview of a day in the life of a mortgage broker—including the pros and cons of the career • A self-test to help readers determine if the brokerage business is right for them • Licensing and educational requirements, advice on successful networking, and basic mortgage informationGirls Just Wanna Have Funds: A Feminist's Guide to Investing
Par Camilla Falkenberg, Emma Due Bitz, Anna-Sophie Hartvigsen. 2022
Start your journey to financial success with Female Invest's guide for safe, smart, and sustainable investing. This is an empowering…
and uplifting money manifesto, aiming to change the tides of financial power.Are you one of the 68% of women worldwide earning less than a man doing the same job? Then you need to make your money work harder, starting now.In Girls Just Want to Have Funds, the trio of founders behind the global movement Female Invest bring you an empowering five-step guide with a straight-talking message: you don't have to be an expert or a millionaire to make money. Simply equip yourself with the easy-to-follow golden rules and tools of three finance gurus to find your confidence and open a whole new world of opportunities.Whether you want to master the art of setting realistic goals, demystify financial jargon and markets, gain independence with a f*ck you fund, or finally get excited about your financial future, find all the answers you need and more with this comprehensive guide. Even if you only have a $1 savings fund to begin with, you too can have a rewarding, limitless life by investing in yourself and this book.ook.Traditional and gimmicky closing techniques are dead. Never be scared or reluctant to ask for the sale again and enjoy…
the confidence and peace of mind in knowing you have a process that works. Tap into Keith Rosen&’s unique, permission-based approach to having a selling conversation with your prospects that fits your style rather than having to &“pitch and close.&” This book gives you the edge over your competition by showing you, step-by-step, how to get to &“yes&” more often by aligning your selling approach with the prospect&’s preferred buying process and communication style without any pressure, manipulation, or confrontation. You&’ll also get exactly what to say in any selling situation, as well as the dialogue that the world&’s greatest salespeople use to defuse objections, ask for the sale, and close the deal. Plus, more than 100 case studies, templates, and scripts you can use with Keith&’s powerful process-driven selling approach. Discover:- The five steps that make your sales presentations objection-proof. - A step-by-step system that prevents cancellations, improves client retention, and boosts referrals. - Proven, permission-based closing strategies that get more prospects to &“yes.&”- The real reasons for price objections and why dropping your price will lose the sale. - Three steps to defuse every objection, especially the ones you create.- Questions you&’re not asking that turn more prospects into clients. - Effective negotiation strategies. - A proven method to boost your confidence and self-esteem—permanently.The Complete Idiot's Guide to Barter and Trade Exchanges
Par Jerry Howell, Tom Chmielewski. 2009
How many haircuts is that tune-up worth? With money tight, bartering is growing in popularity. Over 70,000 businesses make cashless…
transactions throughout America. Here is the only complete, step-by-step guide to how this potentially lucrative process works, including: • The advantages of direct versus national barter networks• How to save and increase profitability• How to increase sales and revenue• How to start a trade exchange. • From a national expert and bareter entrepreneur • Detailed resource section exchanges and business associationsTitanium Ebay, 2nd Edition: A Tactical Guide to Becoming a Millionaire Powerseller
Par Skip McGrath. 2009
How to make it to the online big time! Titanium eBay® is for everyone who aspires to reach the highest level of…
success within eBay®, whether they've been selling for years or whether they're just starting out but have ambitious plans for their business. With 60 chapters that leave no stone unturned, this is truly the business bible for eBay® PowerSellers. • eBay® ended 2007 with over $8.7 billion in gross merchandise sales • There are 212 million global registered eBay® users operating across 23 international eBay® sites—twice as many as in 2004 • There are approximately 720,000 PowerSellers on eBay® who make a living selling merchandise through eBay®.The Complete Idiot's Guide to Long-Term Care Planning
Par Marilee Driscoll. 2003
The basic motivators will drive people to want to learn more about this topic—fear, money, and insecurity. Consumers fear losing…
their life savings to LTC costs. Yet, they hesitate to buy insurance with an annual premium of $1,800 without knowing what it covers.In October of 2002 (one month after this book's release), the federal government will be rolling out a payroll deduction plan whereby all government employees and retirees (approximately 18 million people) will have the same opportunity to save for their long-term care needs as they currently have for their 401(k).Personal Finance in Your 20s & 30s, 5E (Idiot's Guides)
Par Sarah Young Fisher, Susan Shelly McGovern. 2016
Revised and updated, this new edition of Idiot's Guides: Personal Finance in Your 20s and 30s, Fifth Edition, explains all…
the basic information you need to get started in life and plan for your future. You'll learn how to manage all aspects of your personal finances, as well as enhance your financial plan to yield better returns on your investments. • The basics of personal finance, such as creating and following a budget, learning how to maintain a healthy savings, and building an emergency fund. • Up-to-date look at internet and online banking and choosing the best account options. • The truth about credit cards, how to wisely use them, and how to pay off debt wisely. • Creative ideas for developing a plan to pay off student load debt and understanding your choices if you choose to further your education. • Ways to make wise choices on big purchases such as homes and transportation. • Tips on how to make the right choices when you're unemployed or underemployed, short on assets/funds, or lack employer-sponsored healthcare options. • A thorough explanation of 401(k) plans, individual retirement accounts (IRAs), and how to make the most of them. • The basics on investing your money wisely.Learn how to find the right person for the job every time with this practical guide that gives you the…
skills to succeed.Step-by-step instructions, tips, checklists, and "Ask Yourself" features show you how to screen candidates, plan questions, and listen effectively to answers.Tables, illustrations, "In Focus" panels, and real-life case studies help you learn to control an interview, analyze candidates' performance, and reach a decision.The text is authored by DeeDee Doke, the editor and writer of Recruiter magazine.The DK Essential Managers series covers a range of business and management topics and has sold more than two million copies worldwide. Each guide is clearly presented for ease of reference, with visual pointers, tips, and graphics.The Complete Idiot's Guide to Pinterest Marketing: Tap into Key Markets Using the Hottest Social Media Image-Sharing Site
Par Barbara Boyd, Christine Martinez. 2012
Pinterest is a social media site that enables users to create online pinboards of compelling images they find online by…
"pinning" the images and curating them into various categories. It has exploded into American consciousness with big media attention and exponential growth-most notably reaching 10 million unique monthly visitors more quickly than any social media site in history. The vast majority of early devotees have been women of higher income between the ages of 25 and 49, and the images they pin frequently fall into the categories of clothing, crafts, food, and home décor. This represents a significant opportunity for companies and brands whose products are targeted to this market; however, Pinterest has value far beyond its initial popular use. Companies large and small are hearing the hype and hoping to get an early start with a site that shows signs of continued growth and influence. The Complete Idiot's Guide® to Pinterest Marketing helps small business owners as well as marketing experts at larger companies get on the Pinterest bandwagon and learn how to use this exciting new phenomenon to increase online exposure for their products, strengthen their online presence, and connect with customers in a place where they are now flocking. In it, readers learn how to: Use the basic features of Pinterest, including setting up an account, creating boards, and pinning images. Develop a Pinterest marketing strategy and integrate it with other online and offline presences. Project a brand voice onto Pinterest through strategic pinning and writing compelling pin copy. Create pins that get repinned. Grow a following organically and understand the importance of whom a brand follows. Engage an audience through contests, collaborative boards, and more. Determine who in the organization will pin, or whether to outsource it. Gauge and quantify the success of a brand's marketing efforts on Pinterest.The Complete Idiot's Guide to Managing Your Time
Par Jeff Davidson. 1999
With this guide, readers will discover the basics of how to manage time and prioritize, with solid advice on how…
to say "no" when a responsibility just can't be handled.The Complete Idiot's Guide® to Managing Your Time includes:• Quick and easy techniques for getting the most from every minute• Idiot-proof steps for controlling how you spend your time• Valuable tips for getting paperwork into shapeLearn all you need to know about neuro-linguistic programming — achieving excellence by copying the behavior and thought patterns of…
outstanding professionals. Maximizing Performance shows you how to boost your confidence by changing the way you see yourself and also provides practical techniques in a variety of settings. Power tips help you to deal with real-life situations and develop skills to overcome many challenges. The Essential Manager guides have sold more than 2 million copies worldwide! Experienced and novice managers alike can benefit from these compact guides. The topics are relevant to every work environment, from large corporations to small businesses. Concise treatments of dozens of business techniques, skills, methods, and problems are presented with hundreds of photos, charts, and diagrams. It is the most exciting and accessible approach to business and self-improvement available.Essential Managers Selling (DK Essential Managers)
Par Dk. 2022
The practical guide that gives you the skills to improve your selling skills and become a better salesperson. Learn how to…
improve your sales skills through marketing, presenting your product, and negotiating successfully. You'll discover how to research your market, target your audience, and perfect your pitch. In a slim, portable format, Essential Managers: Selling gives you a practical &“how-to&” approach with step-by-step instructions, tips, checklists, and &“ask yourself&” features showing you how to focus your energy, open and close a deal, and make an impact. If you are ready to brush up on or enhance your sales skill set, this is the guide for you.Flipping Houses (Idiot's Guides)
Par Tim W. Lenihan, Patricia Burkhart Smith. 2017
Flipping houses can be a dream—or a nightmare. You have to know what you're doing. Idiot's Guides: Flipping Houses takes…
a practical, real world look at the process by presenting the risks and rewards of flipping real estate. This book will help determine if you have the necessary time and cash, and guide you through the process of successfully purchasing, rehabbing, and profiting from their investments. The book includes: • An in-depth discussion on devising the perfect flipping strategy, including a business plan and timeline, which enables a flipper to take a property from drab and shabby to modern and eye appealing. • Tips on how to target neighborhoods, properties, and selling markets to find a perfect flip property. • Easy-to-understand checklists so you can ensure you've performed all the Flip Timeline Steps, including legal paperwork, staging the house, inspection, and closing. • Discussion on finding financial funding and assembling your team of experts. • Instruction on performing a quick makeover for a quick sale or a more in-depth update to really impress buyers. • Tips and tricks to negotiation your sale and what to expect at closing. • Post-Flip financial analysis on determining your profits, taxes to pay, and how flipping affects your income.How to tackle sensitive subjectsCovering both professional and personal situations, this guide examines ways to approach and handle conversations that…
are often put off or avoided altogether. The most comprehensive book of its kind, it provides all the information you need to approach difficult conversations with confidence, avoid blaming, overcome defensiveness, and make better decisions.• The only book on the market covering difficult conversations in both the workplace and one&’s personal life• Can be read cover to cover or used as a quick reference guide• Reviewed and approved by the Program Chair of Organizational Communication at Franklin University and former professor of Applied Linguistics at Harvard University