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Microeconomics
Par Jeffrey Perloff. 2018
For all Intermediate Microeconomics courses at the undergraduate or graduate level. A market-leading text, Microeconomics presents economic theory in…
the context of real, data-driven examples, and then develops your intuition through hallmark Solved Problems. The text places emphasis on modern theories--such as industrial organization theory, game theory, and transaction cost theory--that are useful in analyzing actual markets, while a step-by-step problem-based learning approach demonstrates how to use microeconomic theory to solve business problems and analyze policy. The 8th Edition has been substantially updated with new or revised real-world examples, applications, and problems so that you gain a practical perspective, seeing how models connect to real-world decisions being made in today’s firms and policy debates.Over the last 30 years, partnership has received growing attention across a range of sectors and disciplines. Widely used to…
describe a relationship in which different actors pool their resources, knowledge and skills to address common problems, partnership is currently presented as central to the achievement of more inclusive and sustainable development. Rejecting "one size fits all" approaches, and mindful of different understandings of the term, Partnership and Transformation: The Promise of Multi-stakeholder Collaboration in Context, which is designed to appeal to both academics and practitioners alike, argues that partnership must be understood in relation to specific contexts and the added value it may offer for individuals, organisations and wider society. It is further suggested that the transformational potential of partnership rests critically upon a move away from purely instrumental considerations of its worth to a deeper appreciation of its intrinsic value as a process based on interpersonal relationships. A stronger balance between pragmatic and reflective dimensions of partnership can, the author claims, enhance opportunities for meaningful deliberation and productive conflict and contribute to the systems change needed for a global citizenship that embraces human well-being and stewardship of the planet.This book illustrates the continued value of Marxism as a method for analyzing contemporary capitalism, despite the new Post-Fordist variant…
termed "lean production" that is spreading the globe. Characterized by knowledge work, lean production also includes the mass customization of commodities to consumer desires, and the close cooperation of firms within extended networks of production and distribution. Its proponents argue that it can unite companies, workers, and consumers in the harmonious pursuit of common interests, thereby making the Marxian perspective hopelessly outdated. However, this book is the first to defend Marxian political economy against the claims made by lean production advocates.To address the myriad challenges posed by global climate change, countries at all income levels have put in place a…
diverse set of policies over the past three decades. Many governments have already made significant progress in their efforts to decarbonize, creating a rich history of implementation experiences that provides important lessons for how to successfully advance climate policy goals in a variety of different economic, cultural, and political contexts. Despite this progress, the transition to a net zero future continues to face significant barriers, including the need for large investment, a lack of institutional capacity, and challenging political economy issues. Reality Check: Lessons from 25 Policies Advancing a Low-Carbon Future identifies key policy approaches that countries are taking to decarbonize their economies. The report classifies policies into five categories: • Planning for a future with zero net emissions • Getting the pricing and taxes right • Facilitating and triggering transitions in key systems, such as energy and food • Getting the finance flowing, particularly by incentivizing private sector investment • Ensuring a just transition that protects the poor. Reality Check: Lessons from 25 Policies Advancing a Low-Carbon Future fills a critical research gap by documenting low-carbon policy trends and providing a series of case studies across sectors and geographies. The 25 case studies furnish country contexts and policy details, examine results and impacts, and outline key takeaways and lessons learned for enabling further ambition in achieving emissions reductions. The report contributes to an evolving analytical agenda on how to reduce carbon emissions while achieving economic development and the strategic transition to a greener, more resilient, and more inclusive future.Principles of Fraud Examination
Par Joseph T. Wells. 2014
Principles of Fraud Examination 4th Edition by Joe Wels contains engaging real-life case studies and an analysis of the complexity…
of frauds and fraudulent behavior incorporated throughout the book. This text provides a broad understanding of fraud—what it is and how it is committed, prevented, and resolved. Principles of Fraud Examination 4th Edition begins by providing an understanding of fraud examination methodology then documents the schemes used by executive, managers, and employees to commit fraud against their organizations. Case studies, complete with statistics and flowcharts, are provided for each chapter. The primary focus of this text is maintained in the updated edition, with coverage of the actual accounting and human behaviors that lead to cases of accounting fraud. The 4th edition includes updates to reflect new and revised accounting standards and laws, updated statistics to include the most recent ACFE findings, and moderate changes to end of chapter material. Also included in the newest edition is updated coverage of recent examples of fraud accounting in the real world.Style: The Basics of Clarity and Grace
Par Joseph Bizup, Joseph Williams. 2015
Style: The Basics of Clarity and Grace reflects the wisdom and clear authorial voice of Williams' best-selling book, Style: Lessons…
in Clarity and Grace, while streamlining every chapter to create a very brief, yet powerfully direct guide to writing with style. The concise clarity of this book makes it a handy reference for anyone interested in good writing--as well as a quick and ideal guide for freshman composition courses, writing courses across the disciplines, and as a supporting text in courses that require clear and direct writing. Style: The Basics covers the elemental principles of writing that will help students diagnose the strengths and weaknesses of their prose quickly and revise effectively. The text features principles of effective prose written in Williams' hallmark conversational style, offering reason-based principles, rather than hard and fast rules, for successful, effective writing.The Origins of the Welfare State: Women, Work, and the French Revolution
Par Lisa DiCaprio. 2005
Women workers and the revolutionary origins of the modern welfare state In May 1790, the French National Assembly created spinning…
workshops (ateliers de filature) for thousands of unemployed women in Paris. These ateliers disclose new aspects of the process which transformed Old Regime charity into revolutionary welfare initiatives characterized by secularization, centralization, and entitlements based on citizenship. This study is the first to examine women and the welfare state in its formative period at a time when modern concepts of human rights were elaborated. In The Origins of the Welfare State, Lisa DiCaprio reveals how the women working in the ateliers, municipal welfare officials, and the national government vied to define the meaning of revolutionary welfare throughout the Revolution. Presenting demands for improved wages and working conditions to a wide array of revolutionary officials, the women workers exercised their rights as "passive citizens" capaciously and shaped the meanings of work, welfare, and citizenship. Looking backward to the Old Regime and forward to the nineteenth century, this study explores the interventionist spirit that characterized liberalism in the eighteenth century and serves as a bridge to the history of entitlements in the nineteenth and twentieth centuries.Telecommunications and Empire (The History of Media and Communication)
Par Jill Hills. 2007
Jill Hills picks up from her pathbreaking study The Struggle for Control of Global Communication: The Formative Century to continue her examination…
of the political, technological, and economic forces at work in the global telecommunications market from World War II to the World Trade Organization agreement of 1997. In the late twentieth century, focus shifted from the creation and development of global communication markets to their intense regulation. The historical framework behind this control--where the market was regulated, by what institution, controlled by what power, and to whose benefit--masterfully complements Hills's analysis of power relations within the global communications arena. Hills documents attempts by governments to direct, replace, and bypass international telecommunications institutions. As she shows, the results have offered indirect control over foreign domestic markets, government management of private corporations, and government protection of its own domestic communication market. Hills reveals that the motivation behind these powerful, regulatory efforts on person-to-person communication lies in the unmatched importance of communication in the world economy. As ownership of communications infrastructure becomes more valuable, governments have scrambled to shape international guidelines. Hills provides insight into struggles between U.S. policymakers and the rest of the world, illustrating the conflict between a growing telecommunications empire and sovereign states that are free to implement policy changes. Freshly detailing the interplay between U.S. federal regulation and economic power, Hills fosters a deep understanding of contemporary systems of power in global communications.The Routledge Handbook of Green Finance (Routledge International Handbooks)
Par Othmar M. Lehner, Theresia Harrer, Hanna Silvola and Olaf Weber. 2024
Green finance is heralded in theory and practice as the new panacea – the ideal way to support the green…
transition of businesses into more sustainable, environmentally responsible forms, by means of incentivized financial investments. This handbook brings together a variety of expert scholars with industry specialists to offer the most authoritative overview of green finance to date, presenting the current situation in the field. It focuses on green finance in a comprehensive way, discussing its characteristics, underlying principles, and mechanisms. The book carefully illuminates the issues surrounding green finance and delineates its boundaries, mapping out and displaying the disparate voices, traditions, and professional communities engaged in green and sustainable finance activities. Specifically, it examines the "environmental" in the environmental, social, and governance (ESG) measurements, while also discussing the interplay between each measurement. It develops a range of analytic approaches to the subject, both appreciative and critical, and synthesizes new theoretical constructs that make better sense of hybrid financial relationships. Furthermore, the handbook illustrates existing best practices and theories, and critically examines the gaps to derive the necessary future research questions. It highlights the essential issues and debates and provides a robust research agenda. As such, it helps to create an effective market for the various green financing instruments through clarification and standardization. This handbook will be the standard reference work for a broad audience, encompassing scholars, researchers, and students but also interested professionals, regulators, and policymakers wishing to orient themselves in a rapidly developing and increasingly topical field.The Content Production Business: Legal, Economic and Creative Basics for Producers
Par Steve Levitan. 2024
This book goes beyond the technical steps in the process of making film, TV, and media material, examining what it…
means to be an ongoing supplier of content to the marketplace and how to become one. Steve Levitan brings insights and experience from his lifelong career producing in the content industry, where he has also acted as a professional advisor to content makers, distributors and providers, whilst setting up his own production company. Producing as a Business offers strategic, tactical, financial, legal and marketing insights for the successful establishment of content creation enterprises. Readers will gain insight into how to avoid starting from square one with each project, while also learning how to maintain a meaningful level of ownership and build a revenue stream that can sustain a core operation, helping establish them as a “player” in the industry. This text is aimed at the international production industry, with real examples referred to throughout. Film, television, and media production students who are looking to understandthe business of producing, as well as first-time producers who are already familiar with the basics of the production process, will benefit from an examination of the building blocks that form lasting production companies.Consumer Behaviour and Analytics (Mastering Business Analytics Ser.)
Par Andrew Smith. 2024
The second edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a…
world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision-making. Adopting a practical and managerial lens, while also exploring the rich lineage of academic consumer research, this textbook approaches its subject from a refreshing and original standpoint. It contains numerous accessible examples, scenarios and exhibits, and condenses the disparate array of relevant work into a workable, coherent, synthesized and readable whole. Providing an effective tour of the concepts and ideas most relevant in the age of analytics-driven marketing (from data visualization to semiotics), the book concludes with an adaptive structure to inform managerial decision-making. Consumer Behaviour and Analytics provides a unique distillation from a vast array of social and behavioural research merged with the knowledge potential of digital insight. It offers an effective and efficient summary for undergraduate, postgraduate or executive courses in consumer behaviour and marketing analytics, and also functions as a supplementary text for other marketing modules. Online resources include PowerPoint slides.Understanding the Great Recession: A Pluralist Approach to US Capitalism in the 21st Century
Par Jared M. Ragusett. 2024
The Great Recession, including the preceding events and the subsequent recovery period, has been the dominant feature of US capitalism…
in the 21st century. But what can we learn about economic behavior, policies, and relationships by studying this period of marked general decline? Understanding the Great Recession seeks to answer this question by facilitating an advanced theoretical and practical understanding of the Great Recession, using multiple approaches to economic analysis. This textbook uses the Great Recession as a case study for understanding economic concepts, the conduct of policymaking, and competing schools of economic thought. It introduces readers to multiple perspectives on the crisis, including feminist, institutionalist, Marxian, monetarist, neoclassical, post-Keynesian, and stratification economics, amongst others. Divided into four parts, the textbook begins by introducing readers to the headline events of the crisis, and the major differences between neoclassical and heterodox economics. The second part investigates the lead-up to the crisis, beginning with the long-term restructuring of capitalism following the Great Depression, the housing market bubble, and the transmission of the 2008 financial crisis. The third part investigates the policy responses to the crisis, such as financial reform, monetary policy, and fiscal policy. In the final part, economic performance, the shift toward populism, and policy developments during the recovery are all analyzed. Providing the basis for understanding the long-term trajectory of capitalism today, this book is an invaluable resource for students of economics, public policy, and other related fields.Social impact communication is quickly become a mandatory skill for leaders of modern businesses and nonprofits, at all levels of…
an organization. Yet using strategy, language and influence to advance game-changing societal breakthroughs isn’t something most people learn in college. This book provides a pathway for empathy, clarity and persuasive communication to advance the social impact work that can help people, their families and society.Too often, workplaces leave these essential capabilities to chance or trust osmosis to do the work. These aren’t skills you can learn in a classroom. They must be learned while actively engaged in the work of social impact leadership. Too many organizations treat social impact communication and programmatic leadership as “just another marketing project.” It’s a tremendous missed opportunity for businesses seeking to add value to society and deepen their client/customer relationships. What’s more, it directly damages other aspects of organizations’ ESG priorities— specifically, their cultivation of a healthy, safe and engaged workplace with team members whose personal values and professional activities are in harmony.Journalist and social impact business executive Nate Birt walks you through the essential mindset shifts and principles needed perform the social impact work that matters and have confidence your headed toward true north. The book includes firsthand insights, how-to strategies and social impact leadership anecdotes, along with insights and tips from dozens of social impact communicators whose perspective will provide you with real-world validation, strategies and encouragement. Each chapter includes a call for personal reflection or action that features a series of question-based prompts to encourage further introspection and journaling. At the end of the book, you'll get access to other resources to continue the conversation and professional development in the area of social impact communication.What You'll LearnUnderstand what makes social impact communication fundamentally different from conventional advertising, journalism or marketingSee why social impact communication requires translational communication capabilities within an organization, across partner stakeholders, and with external audiences, clients and customers.Examine how social impact communication cultivates more engaged leaders and teams by unlocking the power of team members’ individual values and personal purposeWho This Book Is ForSocial-impact executives and their teams in corporate or non-profit settings; non-ESG-focused executives seeking to better understand social impact and associated leadership/management strategies; college or university students seeking to specialize in social impact leadership; think-tank leaders, policymakers or others whose work intersects with social impact disciplines and decision-making.Verwertung kommerzieller Rechte im Sportmarketing: Theorieüberblick und Praxiseinblick
Par Andreas Bergmann. 2023
In diesem Lehrbuch lernen Sie die Grundlagen der Sportvermarktung sowie verschiedene Ausprägungen und Erscheinungsformen der Verwertung gewerblicher Rechte im Sport…
kennen. Anhand zahlreicher Praxisbeispiele, Statistiken und Studienergebnisse bekommen Sie eine realistische Vorstellung von der Größenordnung, in der sich die Sportvermarktung in Deutschland und weltweit bewegt und welche Anwendungsfälle in diesem Sektor von Relevanz sind. Des Weiteren lernen Sie die theoretische Verortung der Sportvermarktung aus Management- bzw. Marketing- und Kommunikationssicht kennen und können sich mit den rechtlichen Hintergründen vertraut machen. Insgesamt erhalten Sie mit diesem Lehrbuch ein breites Grundlagenwissen zum Thema Sportvermarktung.Dieses Buch für Marketing- und Vertriebs-Entscheider entwirrt die komplexen Veränderungen, die auf Unternehmen zurollen. Der Autor zeigt, welche technischen und…
kommunikativen Herausforderungen für B2B- und B2C-Unternehmen anstehen, wie Strategien für die Zukunft aufgestellt und wie sie umgesetzt werden können.Die großen Trends der letzten Jahre stoßen an ihre Wachstumsgrenzen und die Explosion der Angebote im MarTech-Bereich hat vielfach zur Verwirrung geführt. Jetzt klopfen weitere, neue Trends aus der digitalen Welt an (Generative AI, Avatare, Composability, ...).Wie gewinnen Marketingabteilungen in diesem Technologie- und Content-Dschungel die Aufmerksamkeit ihrer Kunden und behalten selber den Überblick? Olaf Mörk analysiert dafür die relevanten Trends. Dieses Buch – mit zahlreichen Praxisbeispielen (z. B. 1.000 % mehr Leads), Abbildungen und Tipps – ist eine wertvolle Inspirationsquelle für alle, die sich für die Herausforderungen in Marketing und Vertrieb der kommenden Jahre rüsten wollen.Aus dem InhaltDas geänderte Informationsverhalten von Gen Y und Gen Z fordern Marketing und Vertrieb herausNeueste Trends verstehen und nutzen: Virtuelle-Influencer, ChatGPT, KI-Agents, Internet of Think (IoTK), Avatare, Web3, Composability, Cognitive Computing, Super-Apps und Social MediaSituatives-Content-Marketing (SCM), Social Selling und New Sales LeadershipGemeinsam zum Erfolg: das Erfolgstrio Marketing + Vertrieb + CDO Marketing Automation, Big Data und Data Governance – Chancen und Herausforderungen LinkedIn als effektives B2B-Social-Media-Netzwerk: Praktische Tipps und TricksMit einem Geleitwort René Kühn, Initiator von CMCX/Content-Marketing.ComPeople Ops: Lessons in Culture and Leadership From Building Startups
Par Patrick Caldwell. 2023
Learn how to deal with difficult employee demands, what candidates actually think about recruitment processes, how to navigate layoffs, address…
the gender pay gap, and protect your time and wellbeing. People Ops is a collection of candid lessons, stories, and principles in leadership, people, and culture from startup environments. It reveals the hard truths and sometimes uncomfortable realities that we all know exist but struggle to articulate.For decades, business and HR leaders have struggled to navigate the complexities of managing people and teams within startups and scaling companies, instead relying on the broad rhetoric of management theory to tackle these challenges or leaning on their networks of leaders who have encountered these challenges before. In parallel, the HR industry has been undergoing a transformation with the growth of People Operations. It’s a distinct field in HR that relentlessly focuses on engagement, culture, automation and putting people at the heart of all business operations. At the intersection of startups and people operations is an increasingly ambiguous business challenge for how startups can apply leading people practices to drive their growth, rather than in spite of their growth.People Ops is a tactical companion for business and People Operations leaders designed to support them in their roles, spark inspiration and challenge conventional thinking. It supplements author Patrick Caldwell's own experience across multiple startups with stories and examples from his network of investors, CEOs, Founders and C-Level HR executives.What You'll LearnLessons from a path walked building People Operations in a startup environmentUncomfortable truths around the complexities of managing people The key components of a People Operations strategy within a small businessWho This Book is ForThose in small-medium sized businesses, especially startups, where the reader is in a position of responsibility for people and culture. They’ll likely hold business leadership positions such as Founder, CEO, COO, VP and Director, or they’ll be directly within the HR and People Operations space with titles such as CHRO/CPO, Head, Director, Business Partner or AdvisorSteel: The Story of Pittsburgh's Iron & Steel Industry, 1852–1902
Par Dale Richard Perelman. 2016
A lively portrait of the &“Steel City&” and its millionaires and workers during the late nineteenth century. Steel portrays the…
growth of iron and steel in smoke-filled Pittsburgh during America&’s industrial age, and what it meant for the people who lived there. This history shares the fast-paced saga of millionaire barons Andrew Carnegie, Ben Franklin Jones, Henry Clay Frick, Henry Phipps, and Charles Schwab, who often plotted and schemed against each other—as well as the story of the underpaid and undervalued immigrant workforce whose desire to unionize united their bosses against them. Here, author Dale Richard Perelman recounts this dramatic struggle and the bloody battles it spawned throughout Western Pennsylvania&’s plants, mines, and railroad yards.The Shift: How Seeing People as People Changes Everything
Par Kimberly White. 2018
A Simple yet Profound ShiftSeeing people as people is an idea so simple you'll swear you've heard it a million…
times but so profound you'll never stop learning from it. Kimberly White discovered it in a chain of nursing homes whose leaders, nurses, and housekeepers saw their patients, not as tasks to be ticked off a to-do list, but as valuable human beings.White helps you to this transformative shift with warm encouragement, insightful guidance, and powerfully moving, true accounts of extraordinary human goodness.Communicate with Courage: Taking Risks to Overcome the Four Hidden Challenges
Par Michelle D Gladieux. 2022
Winner of the 2023 PenCraft Best Book Award for Nonfiction, 2023 Nonprofit Authors Association Silver Award, 2023 Readers' Favorite Bronze…
Medal Award for Business, and the 2023 Dan Poynter's Global Ebook Awards Gold Award for Communications.Clear communication requires the courage to confront the psychological blocks that are holding you back. Learn how to become a fearless and peerless communicator.As a lifelong communication coach, Michelle Gladieux has discovered the four sneaky obstacles that can keep you from becoming an effective communicator: Hiding-Fearing your low self-confidence will expose your supposed weaknessesDefining-Putting too much stock into your assumptions and being quick to judge right and wrong Rationalizing-Using being realistic to shield yourself from taking chances, engaging in conflict, or doing other scary but potentially rewarding actionsSettling-Stopping at good enough instead of pushing for something better What all these challenges have in common is they require taking risks-to reveal yourself, to question your beliefs, to take a leap of faith, or to move out of your comfort zone. As a response, each chapter includes a Pro Move, or a best practice, and an exercise designed to help you overcome your fears and become a powerful communicator. Courageous communication requires self-knowledge, practice, and a fierce desire to continually improve; this book is like having an expert coach along with you for every step of the journey.The Art of Insight: How Great Visualization Designers Think
Par Alberto Cairo. 2023
Learn how expert data visualization designers reason about their craft In The Art of Insight: How Great Visualization Designers Think,…
renowned visualization designer and educator Alberto Cairo, in conversation with several leaders in the field, delivers an inspiring exploration of how they make design choices. The book is a celebration of visualization, and a personal journey that dives into subjects like: How the professional background and life experiences of every designer shape their choices of what to visualize and how to visualize it. What designers from different countries and cultures, and working in different fileds, such as data art, data analytics, or data journalism, have in common, or how they differ from each other. How designers reflect on research, ethical reasoning, and also aesthetic judgments, to make decisions such as selecting the most appropriate ways to encode data, or the most appealing visual style. Perfect for data scientists and data journalists, The Art of Insight will also inspire artists, analysts, statisticians, and any other professional who uses data visualizations.