Rethinking reputation: how PR trumps marketing and advertising in the new media world (Your coach in a box)
Business and economics
Human-narrated audio
Summary
The authors reveal the secrets to reputation maintenance and crisis management in the new media world, based on extensive case studies of both near-penniless start-ups and multibillion-dollar corporations. 2012.
Title Details
ISBN
9781470333980
Publisher
Recorded Books
Copyright Date
2012
Book number
2415143
Audio details for CELA title
Narrator
Sean Pratt
Duration
7 hours 25 minutes 27 seconds
Audio producer
Recorded Books, 2012.