Prototype: how Canadian innovation is shaping the future
Business and economics, Economics, Canadian non-fiction, Canadian authors (Non-fiction)
Human-narrated audio
Summary
The author takes a personal journey across the country to discover how Canada's entrepreneurial companies fit into the new technology-driven world. The companies he profiles - and exalts - protect the nation's ecology while bringing about better living through their… inventions, such as canola oil. While searching for a prototype for the ideal Canadian high-tech enterprise, Atkinson advises seven attributes for success: make it simple; be humane; make it fun; exploit a niche; think big, act small; exploit unplanned discoveries; act with total confidence. Some strong language. 2001.