Health Stop Retail Medical Centers (A): Strategy
Affaires et économie
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Résumé
Will Health Stop's strategy and business model enable it to succeed against the many other retail medical center innovations described in the case and why? Health Stop, staffed by doctors and located in the malls of wealthy suburbs, is competing… against retail medical centers with very different business models. These include: CVS Minute Clinic (CVS' walk-in clinic), One Medical (a concierge service for primary care), Iora Health (a primary care model charging its members a monthly fixed amount as opposed to the traditional fee-for-service model), and ChenMed (a clinic focused on elderly patients with multiple chronic diseases.) Accompanying this case are the following instructional materials: An analytic framework for discussing the questions in the case. It is Chapter 1, Innovating in Healthcare: Creating Breakthrough Services, Products, and Business Models, Regina E. Herzlinger, Wiley 2022