The Complete Idiot's Guide to Marketing, 2nd edition: Priceless Pointers on the Classic “Four P’s”—Product, Place, Price, and Promotio
Affaires et économie
Audio avec voix de synthèse, Braille automatisé
Résumé
From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: • Guerilla marketing. • Marketing to Boomers and Latinos. • Online marketing. • Targeted, but affordable direct mail.… • Sample marketing plans for several types of small businesses (as well as a couple of larger projects). • Practical, do-it-yourself distribution strategies. • Analysis of business segments and trends, and much more.